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Email marketing is one section of internet marketing, which is used to promote products and services of your business.
Email marketing is a tool which helps to develop relationships with potential clients and turn into loyal consumers.
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Email Marketing is a powerful way to connect with your audience. Email was there long back before the Social Networking sites came into play. Email is a big part of our lives as professionals, individuals, and, yes, even consumers. So there is a high change if you market your product or services through email marketing then your audience might convert into your buyers.
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It is inexpensive, easy yet effective way to promote your business in large number of consumers at a short duration of time to the targeted audience.
On the other hand this method is very easy to work on and easily accessible for any kind of business small or big as it is more effective than social media because email has longer life span then a post in social media.
Email marketing is measurable in compare to other methods because you can easily keep track on how it is performing, and likewise you always have a room to improve the effectiveness of this campaign.
Email marketing strategy is best for small business because no matter how tight your budget is you can still make advantages like: increase company revenue, drive more effective traffic to your website, improve brand awareness, improve sales conversions and many more.
Email marketing is a best method mainly to inform clients/ customers about ongoing and future events and get feedback from them so that you can improve likewise in future.
This method is very useful in order to retain customers and build a good relationship which generates more sales.
Does Email marketing Still works?
Email marketing is one of the oldest and reliable strategy that a business can get benefit, when it is used properly.
Email marketing works effectively if there is a good duration of time for proper email (information about companies).
90% of people uses smartphone so, you need to optimize your email for mobile devices, include videos in your content, make your email shareable and mainly use compelling subject line because people decides on the basis of subject line whether to open email or not.
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